I wondered when they’d rope in Sway for this one. And sure enough Glass and a Half Full Productions (the people behind the famous Gorilla ad) called up Brit/Ghanaian rapper and producer Sway to team up with Ghanaian Hip-life star Tinny on the remix for Zingolo, the first ever music single launched in September to celebrate Cadbury Dairy Milk’s new Fairtrade status.

The video, a colourful event full of shiny happy people, came out then but you can see it again after the jump. It’s so fun.

Pop the player below to hear the Zingolo remix, and you can download it here too.

Zingolo remix featuring Sway and Tinny [ 3:10 ] Play Now | Play in Popup

In an unusual approach to promoting a Fairtrade initiative, the track and video were all inspired by Ghanaian culture and their love for music.  Shot on location in Ghana it involves local communities, cocoa farmers and some of the hottest Ghanaian dancers. Phil Rumbol, marketing director for Cadbury comments: “We wanted to celebrate Ghana and Fairtrade in a unique way.  Music has always been a big part of Glass and a Half Productions and, after visiting Ghana, we were inspired by their love of music so it seemed the perfect way to capture the spirit of the country was through a track.  We hope we’ll bring a smile to people’s faces.”