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Joelle Kayembe Is The New Face of Trace

Joelle Kayembe has posed for GQ, Glamour, Cosmopolitan, FHM and Sports Illustrated amongst other renowned publications. You might also recognise her from Ludacris’ Pimpin All Over The World video. The Congolese-born, South African beauty will now be known as the face of Trace, the international media brand available in 160 countries. Joelle will appear in jingles on all TRACE channels worldwide (TRACE Urban, TRACE Sports, TRACE Africa and TRACE Tropical) [...]

 

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Ludacris Tweets from Africa

Ludacris recently shared a few photos of his journey to Africa (Tanzania and Gabon, to be exact). Check them out.

 

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Jamhuri Wear video interview: Homecoming part 1

From a simple tusker t-shirt, Jeffrey Kimathi has grown Jamhuri Wear into Africa’s premier global street wear label. The Kenyan entrepreneur and designer meets AfriPOP! in the backyard of his South B suburb home in Nairobi, where he has returned for the first time since he left ten years ago. He describes the formative years, sketching the outline of the Kenyan urban landscape back then and narrating his own personal [...]