Benetton's teams up with Youssou N'Dour

Fashion house Benetton has teamed up with Senegalese singer Youssou N’Dour to support his co-operative credit scheme, Birma.  The campaign, called Africa Works, puts a spotlight on the entrepreneurial spirit of Africans, particularly those from Senegal. It features Senegalese entrepreneurs who started small businesses from micro-credit loans. Benneton will help raise funds for N’Dour’s initiative. I have to admit, I love the campaign’s photographs as much as what it stands [...]