I am Elelwani Netshifhire, born and bred in Venda (in the northern part of the country) and somehow got trapped in the Mother city (Cape Town). I’m a multimedia practitioner with main focus on film, photography and performance. I founded and still manage Thase Media, a visual production business utilising online spaces. I have qualifications in photography, Video Editing and a degree in Film and TV and Media and Writing from the University of Cape Town, where I was also the Images Editor for the Varsity Newspaper. I also hold a postgraduate degree in Film Studies, and I continue to be active in the academic space.
I have trained and worked in the script department on various international productions such as Dominion, Back To School Mom, The Last Face and Roots to say the least. I now focus on developing personal projects using all the knowledge gained. The aim is to be commissioned and be able to tell relevant stories of or about my people. There’s so much gold!
I just strongly believe that as much as we are creators we must also be ambassadors of our own work. Write about it and take it to the world. I specialized in photojournalism also so with film & theatre I get hired to do some press photography now and then sometimes I get accreditation for my own work. Attending markets (film events/ festivals) helps me network with potential funders and people I wanna work with.
In terms of expansion there’s hope for African cinema, truly, it’s growing and we’ve seen more films than we have in the past. However I think there’s a lot to be done in terms of producing quality work, that is, narratives that reflect who we are. I want to see more films by female black directors from here at home. Where are we?