Joelle Kayembe has posed for GQ, Glamour, Cosmopolitan, FHM and Sports Illustrated amongst other renowned publications. You might also recognise her from Ludacris’ Pimpin All Over The World video. The Congolese-born, South African beauty will now be known as the face of Trace, the international media brand available in 160 countries. Joelle will appear in jingles on all TRACE channels worldwide (TRACE Urban, TRACE Sports, TRACE Africa and TRACE Tropical) and will present the TRACE Sports signature show “In The Name of Good”. Joelle is also the ambassador of the TRACE foundation, the brand’s initiative to support causes and initiatives that contribute to the success of young people.